置身低頭的時代,社群網站幾乎成了每一個人的生活所需,不可否認的是,一旦長時間使用便會迎來負面影響。自從 Instagram 宣布取消「按讚數」後,近日,官方又悄悄地移除這項功能。
取消「追蹤中」的活動紀錄
過去,在 Instagram 下方「愛心」的功能選單裡,有 “Following”(追蹤中)和 “You”(你)兩種功能,前者用來顯示你所關注的帳號,例如:朋友、明星、網紅等,他們按了哪則貼文讚、又關注了誰,而後者則是自己的動態,顯示誰來按你的貼文讚、誰來留言給你,誰又追蹤了你。
根據《Buzzfeed News》報導,Instagram 移除了 “Following” 選單,取而代之的,是只有自己的動態紀錄 “Activity”(活動),這項新功能會保留原先 “You” 的紀錄內容,讓 Instagram 頁面上以「自己」的動態為主,不再被追蹤者大量的動態洗版,迎來專屬於你自己的乾淨頁面。
“Following” 的功能最早於 2011 年建立於 Instagram,其用意是讓使用者可以透過追蹤帳號的按讚動態,進而探索更多未知的新帳號,找尋更多值得自己追蹤的有趣帳號,如今 Instagram 已推出了 “Explore”(探索)的功能,再加上 “Following” 的「爭議性」也讓它正式走入歷史。
增加隱私性,提升使用度
一直以來,“Following” 的功能經常淪為一種「監視」工具,它會留下自己按了哪則貼文愛心、又關注了誰,提供給追蹤者觀看,也因此傳出許多意外事件,例如:老婆發現老公幾分鐘前讚了一張清涼照,某種程度而言,讓用戶可以監視對方在 Instagram 留下的一舉一動,缺乏隱私。
特別是歷經多起「個資事件」後,Mark Zuckerberg 極力想做出的改變,是讓社群網站增添一分安全,也能讓隱私成未來社群網站的關鍵,重拾使用者的信心,堅信社群網站依舊是個可以值得信賴的平台,亦是凝聚愛和美好故事的聚集地,而非用來窺探他人隱私,或沈迷於按讚數中。
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Today at F8, I talked about how we're starting to build out a privacy-focused social platform. For the last 15 years, we've built Facebook and Instagram into digital equivalents of the town square, where you can interact with lots of people at once. Now we're focused on building the digital equivalent of the living room, where you can interact in all the ways you'd want privately — from messaging and stories to secure payments and more. To bring this vision to life, we're building Messenger and WhatsApp into platforms for all kinds of private interactions and working on making end-to-end encryption the default for both. We've redesigned Facebook to make communities as central as friends. We've added new ways to buy things securely on Instagram. Augmented and virtual reality also create more personal and intimate experiences — so we’re bringing WhatsApp to Portal, adding end-to-end encryption for all calls, and launching Portal internationally. And I'm very excited that this year we're shipping Oculus Rift S and Oculus Quest, the headset that gives you full freedom of movement with no cables. As we build more of our services around this privacy vision, we're also changing how we run our company. We're committed to consulting with experts on the major tradeoffs and social issues to find the best path forward, taking a more active role in making sure developers use our tools in good ways, and building out the technical infrastructure to support this vision. This is going to take time and we don't have all the answers yet, but we're focused on getting this right and doing it openly. I’m looking forward to sharing more with you as we continue on this journey to build a private social platform.
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Instagram 取消 “Following” 的消息一出後,迎來網友正反兩極的討論,有些人認為這會讓他們失去使用的樂趣,也有些人認為是對的決定。你的看法又是如何呢?不妨留言和我們分享吧!
Cover Art Design : Chara